The real phygital
Company.

A creative and production environment where DESIGN is the common language of fashion, marketing & gaming.

3 divisions, 1 studio.

A generative design ecosystem. Fashion, technology and communication pool their know-how to spark innovation.

Fashion

SUD

The physical side: from first idea to finished garment.

How we work

  1. BriefTell us your goal, audience and timeline. You get one point of contact from start to finish.
  2. ConceptThe idea, sketches and visual direction, for the garment and the game together.
  3. PrototypeA physical sample or a playable demo, so you can touch it or try it before anything goes into production.
  4. ProductionSewing and embroidery in our workshop, development, and the campaign launch.
  • Harmont & Blaine
  • Vinitaly and the City
  • US Catanzaro 1929
  • Expo 2025 Osaka
  • Accademia di Belle Arti di Catanzaro
  • Accademia di Belle Arti di Frosinone
  • Conservatorio Statale di Musica Saverio Arlia
  • Pharmashop
  • G7 Italia 2024
  • CMS Costruzioni Macchine Speciali
  • Casa Mastroianni
  • Innotek
  • Mate
  • ECR Group
  • Italian Ministry of Culture
  • Lavoro Sicuro
  • Challenging
  • Impigliati
  • CEPU
  • eCampus Università
  • Lazio Innova

Where shall we start?

Rather talk it through? Call +39 0961 541800

People & Factory

Designers, pattern cutters, game developers and content creators under one roof, with our own production workshop.

The SUD workshop floor, lined with sewing machines and worktables

The Factory

Our in-house workshop: patterns, samples, embroidery, printing, production & prototyping.

The SUD studio: the workstations, with the photo set at the far end

The People

Digital Area: shoots, graphics, coding & digital arts.

Physical and digital, united by design.

Got a project?
Let's talk.

One point of contact, from the first brief to delivery.

Studios
Viale Magna Grecia, 245 · Catanzaro
Piazza San Bernardo, 106 · Rome
Hours
Mon–Fri, 9 am–6 pm (CET)

From idea to budget, in a few steps.

Two steps: tell us what you need and see your starting budget straight away, then leave us your details.

Your project

What would you like to do?
Starting budget Pick a goal, a quantity and a timeline, and your starting budget will appear here.

Your details