Mate

Front-of-house and kitchen uniforms and table settings for a sea-and-land restaurant, with the embroidered logo.

Client
Mate · Diversamente Tipico
Area
Fashion Design
Year
2022–2023
Services
Logo adaptation for embroidery, front-of-house and kitchen uniforms, placemats, production
Mate

The brief

Mate is a restaurant built on the meeting of sea and land, with the motto "Diversamente Tipico" (traditional, differently). It already had a new visual identity and wanted to take it to its team, front of house and in the kitchen, and onto the table: recognisable uniforms in the brand colours, comfortable through a busy service, and a touch that greets guests the moment they sit down.

What we did

We adapted the logo for industrial embroidery in several colourways and designed uniforms for every role: shirt, trousers and apron for the floor team; jacket and apron for the chef and the pizza maker, plus a team T-shirt. We used the brand colours, sea turquoise and earth brown, chose hard-wearing fabrics, then handled prototypes, embroidery and production. For the dining room we made hemp placemats with the logo.

The outcome

The uniforms and placemats were produced and are in daily use: the Mate team works the floor and the kitchen wearing the embroidered brand.

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Studios
Viale Magna Grecia, 245 · Catanzaro
Piazza San Bernardo, 106 · Rome
Hours
Mon–Fri, 9 am–6 pm (CET)
Email
info@southuniteddesign.com