Impigliati

mpigliati wanted a space people would recognise, where the brand wasn't just printed but part of the room: hanging drapes, a cloth to dress the counter and a few pieces for the team, all with a warm, handmade feel.

We designed the vertical drapes and a made-to-measure counter cloth, with the brand spiral and the mpigliati wordmark, and adapted the logo for large-format, multicolour embroidery. We chose an antique-red corduroy velvet, lined with a stain- and tear-resistant hemp-blend canvas, and finished every edge and trim. In our workshop we embroidered and sewed the drapes, the cloth, T-shirts and bottle bags carrying the spiral.

The drapes and counter cloth were made and delivered with the embroidered accessories: one red-and-gold thread tying the space to the brand.