Pharmashop

Pharmashop is a pharmacy brand with two sides: parapharmacies in shopping centres, where it meets people face to face, and services for businesses in the sector. It needed one identity for both worlds: recognisable in store, credible with partners and present on social media every day, with a warm voice rather than an advertising one.

We built the Pharmashop identity, from the logo to the pink-and-chocolate palette, and carried it across every touchpoint: the website, social media, the stores and branded merchandise. To give the brand a face we created Pharmacat, a cat in a lab coat wearing the logo pin, drawn in separate parts and animated in Blender. We photographed the store, the shelves and the team and shot a series of short videos for social. We planned the editorial calendar for Instagram, Facebook and TikTok, with regular slots (services, product of the week, kids, pets, weekend offers) and Pharmacat fronting the seasonal tips. On the merch side, the brand went onto paper bags, shoppers, pouches, drawstring bags, scarves and pill organisers.

One consistent identity from store to screen: a recognisable brand, a website, and photos, videos and posts ready every week, with Pharmacat as the thread that ties the stores, the socials and the merch together.