Challenging

Challenging wanted to take its brand out of the office: everyday pieces to give to clients and to wear at company events, looking sharp and instantly recognisable.

We adapted the C-and-arrow symbol and the CHALLENGING wordmark for embroidery, in several versions and sizes. In our workshop we embroidered round patches and labels in black, green and white and applied them to trucker and baseball caps, bucket hats and drawstring bags. We made fabric bags with the logo, choosing the fabrics, zips, hardware and threads, and designed white and black sweatshirts with the logo embroidered or printed.

A merch line embroidered and made by us, consistent down to the last piece, from small giveaways to sweatshirts.